AFI BLOG: Media and Technology

Visible Measures Closes $13.5 Million in Venture Capital Financing - Press Release

Announces the acquisition of Vidmeter, a Viral Video Ratings and Distribution Service

Visible Measures Corp., a Boston-based technology startup specializing in measuring the behavior of Internet video audiences, today announced that it has closed $13.5 million in its Series B funding. The round was led by MDV-Mohr David Ventures with participation from General Catalyst Partners, the lead investor in the company’s Series A Funding announced in early 2007. The company plans to use the additional funding to fuel expansion and growth. In conjunction with this funding, Bill Ericson, a managing partner of MDV, will join the company’s board of directors.

“Visible Measures is a world-class team with a unique culture delivering innovative technology focused on solving critical problems in Internet video publishing and advertising,” said Ericson. “We are excited to partner with Visible Measures because we were impressed with the team’s ability to develop and bring to market solid, scalable, easy-to-use technology while also providing top-notch customer service.”

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