Refining the Video-Aggregator Model - Advertising Age
Media Morph: ZoogaTV
Every week Ad Age Digital’s Media Morph looks at how emerging technology is changing the way consumers get their information and media companies and advertisers present their messages. This week: ZoogaTV.
WHAT IT IS: ZoogaTV is an online video news aggregator. The site, set to launch Jan. 30, has distribution deals with the Associated Press, Reuters and TV Guide and is in talks with TV and movie studios. The goal: Create a one-stop online shop for premium news, sports and entertainment videos.
THE HOOK: Websites such as YouTube, Yahoo and CNN.com can and do offer video news clips, but ZoogaTV is hoping to refine the video-aggregator model by offering only premium, licensed and staff-edited content. It will have 10 primary categories — including weather, spots, entertainment, politics and news — with more than 70 subcategories such as money, home and garden, fashion, celebrity interviews, health, and Iraq. Users also can submit videos for editorial approval in the “U-Report” section.
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