AFI BLOG: Media and Technology

Is There Enough Advertising To Support Quality Content? - Buiness Pundit

There has been a lot of talk in the blogosphere lately about media business models. It began with Chris Anderson making a list and then Fred Wilson adds to the list. A few days later, Nikole Gipps asked about writing and money. She noted that this blog is filled with ads, while my new blog isn’t. In part that is because this traffic has 500x the daily traffic of the new blog. In part it’s because writing for money changes things. That’s not the point of this post. Rather, I want to talk about whether or not media business models can work in the long-term.

ReadWriteWeb had an interesting post on The Danger of Free. Free has come to be expected on the web. Everyone is pushing for the Wall Street Journal to go free, even though some analysis shows that it would require a 12x jump in traffic - no small feat for a site like the WSJ.

What I want to know is, with the explosion in content on the web, are there enough ad dollars to go around?

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