AFI BLOG: Media and Technology

Brightcove calls for open internet television standards - informativ

Jeremy Allaire, the founder of the online video platform Brightcove, has written an open letter to the consumer electronics industry, calling for it to back open standards for online video distribution. Without this, he argued, the current convergence of the internet and television is a wasted opportunity and will be dead on arrival.

Together with Adam Berrey, who heads up marketing and strategy at Brightcove, he said that the consumer electronics and internet industries already have well-established standards bodies and that it is time they take up challenge of creating open standards for browsing and streaming online media directly to televisions.

In an open letter published on the Brightcove web site, they observed that internet television is already transforming how people are entertained, educated and informed, becoming a clear rival to cable, satellite, and terrestrial broadcast.

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