Spike rides with Acura to fests - The Hollywood Reporter
On the heels of its recent merger with iFilm.com, Spike.com is providing on-the-ground coverage of major film festivals starting with the Sundance Film Festival, and it’s bringing sponsor Acura along for the ride.
Spike.com will shoot the Acura TL model at Sundance, the Miami Film Festival, the Aspen Film Festival and South by Southwest to create specially produced openers and closers that will run just before and after content about the festivals online on Spike’s Guys Guide to the Festivals. Sister independent film site Atom.com also will have the option of running the content along with the openers and closers integrating the Acura.
“We’re going beyond pre-roll or billboard and really integrating the car as part of the rollup into the introduction of the actual content for the user, so it’s a seamless experience,” said Rebecca Keszkowski, senior director of digital integrated marketing for Spike.com. “Not only is the car part of the experience, but it’s in the setting. That was a conscious decision to make sure that we really incorporated it in everything we did.”
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