AFI BLOG: Media and Technology

YouTube Streaks Ahead in Online Video Market - Seeking Alpha

YouTube.com continued to lead the field of video contenders in December, commanding 52.3% market share with 238 million visits on 59 million unique visitors, up 6.1% from November and 40% since December, 2006. The overall online video market, which consists of Compete’s classification of over 50 sites and subdomains serving video to U.S.-based visitors, grew 7.4% for the month.

Meanwhile, jostling among the portals continued in the mid-field, with Yahoo!, AOL and MSN trading places for the 4th time in as many months.

MySpace lost 6% video market share and slid to 5th place for the first time ever. A year ago, MySpace held 2nd place among video contenders, with 19% market share.

Back in 2006, many credited MySpace with fueling YouTube’s meteoric rise. The social networking giant hosted and referred millions of videos and visitors to the video sharing juggernaut. Look for YouTube to overtake MySpace in 2008.

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