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The Passion of Steve Jobs

January 16th, 2008 · No Comments

The Passion of Steve Jobs - The New York Times

Even more than when he’s performing on stage, Steven P. Jobs’s passion for personal computing comes through when he talks about the years he spent cajoling his designers to build what he presented today as the world’s “thinnest” computer.

Along with David Pogue, the Times technology columnist, I spent a half-hour with Mr. Jobs after he introduced the MacBook Air this morning at the Macworld Expo. And as is frequently the case with Apple products, he pronounced the three-pound aluminum-clad portable to be one of the best things his company has ever designed.

“I’m going to be the first one in line to buy one of these,” he said. “I’ve been lusting after this.”

The company’s design team went through roughly 100 design prototypes to find the right form, he said. Both he and his lead designer, Jonathan Ive, were not certain that they would be able to fit the computer into the package that they came up with.

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