Netflix ups the ante on Apple - Hollywood Reporter
It’s not easy to divert attention from Apple on the eve of Macworld, but give Netflix points for trying.
The company that turned DVDs into a subscription service for millions of consumers said Monday that it no longer will put a cap on the number of hours its customers can view movies and TV shows over the Internet.
The move by Netflix came a day before Apple CEO Steve Jobs was set to reveal details of its new iTunes service that will let users rent videos — not just purchase them — via online download.
Jobs is scheduled to deliver his keynote address today at the annual Macworld convention, where he reportedly will announce that Fox and Disney have signed on to an iTunes video-rental service.
Streaming and downloading movies and TV shows over the Internet on computer screens is nothing new as CinemaNow, Movielink and others have been at it for years.
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