Apple plan is a Blockbuster - The Hollywood Reporter
Steve Jobs’ eagerly anticipated Macworld keynote lived up to the hype Tuesday as the Apple co-founder, chairman and CEO announced that movies from every major studio would now be available for rental on iTunes.
During his annual speech in San Francisco, Jobs revealed that his company had reached agreements with 20th Century Fox, Disney, Warner Bros., Paramount, Universal, Sony, MGM, Lionsgate and New Line to make movies available to rent through Apple.
Fox Filmed Entertainment co-chairman and CEO Jim Gianopoulos joined Jobs on stage to make the announcement.
A portion of this deal had been rumored for several weeks when word first spread that Fox would put its films up for rent on iTunes. Disney also was thought to be part of the pact because of Jobs’ relationship with that studio.
The rental store will launch immediately in the U.S., and Apple will charge $2.99 for library titles and $3.99 for new releases, which will be available 30 days after they’re available on DVD. Older high-definition films will rent for $3.99 with new releases priced at $4.99.
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