AFI BLOG: Media and Technology

Netflix Now Offers Subscribers Unlimited Streaming of Movies and TV Shows on Their PCs for Same Monthly Fee - Press Release

In 1999, Netflix, Inc., the world’s largest online movie rental service, pioneered unlimited DVD rentals for one, low monthly fee. Today, the company announced it is now giving most of its more than seven million subscribers the added benefit of unlimited streaming of movies and TV episodes on their PCs — for no additional fee.

Beginning today, all Netflix subscribers on unlimited rental plans, which start as low as $8.99 a month, will be able to stream as many movies and TV episodes as they want on their PCs, choosing from a library of over 6,000 familiar movies and TV episodes.

Since introducing PC-based movie watching last year, the company had taken a “metered” approach to the feature, offering, in essence, an hour per month of instant watching on a PC for every dollar of a subscriber’s monthly subscription plan. For example, for subscribers on the popular $16.99 plan, which provides unlimited DVD rental with three discs out at a time, subscribers received the added benefit of 17 hours a month of movies and TV episodes watched instantly on their PCs.

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