AFI BLOG: Media and Technology

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Highlights From CES

January 11th, 2008 · No Comments

The setting: the bustling NBC Universal (NYSE: GE) booth in the Las Vegas Convention Center, a multi-million-dollar production complete with full-fledged television studio. Around the booth, areas that show off the various NBCU networks, their digital initiatives, HD. The hot handout: a bright red 2 gig SanDisk (NSDQ: SNDK) flash drive that can be plugged into a USB port at one of the numerous kiosks dotting the booth and used to store portable NBCU videos. Seated at one of the cafe tables is Beth Comstock, president of integrated media for NBCU.

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