AFI BLOG: Media and Technology

NY Times

Senator Robert Menendez, Democrat of New Jersey, announced plans on Friday to introduce legislation next week to better regulate embedded giving, the fast-growing fund-raising practice that involves building a gift to charity into everyday purchases.

Senator Robert Menendez wants tighter regulations.

“We need to ensure that charity is not being used solely as a sales pitch,” Mr. Menendez said in a statement.

He is looking at a measure to require that retailers notify charities when their names are being used in sales promotions, to require charities’ approval of embedded giving and to require retailers to disclose how much they are actually giving to charities.

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