AFI BLOG: Media and Technology

Times of London

Google is to go head-to-head with Wikipedia, the web’s largest reference work, in a clash of two of the internet’s most powerful brands.

A new Google service, dubbed knol, will invite “people who know a particular subject to write an authoritative article about it”, Udi Manber, a Google engineer, said.

Like Wikipedia, articles in knol (the name derives from “knowledge”) will be free to read online. In a departure from the nonprofit Wikipedia model, however, knol’s authors will be able to attach advertising to their work and take a share of revenues.

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