AFI BLOG: Media and Technology

Red Herring

Friendster fully launched its developer program with a directory of more than 180 applications Tuesday. Popular widget developers RockYou, Slide, Clearspring, Imeem, Jangl, and gBox were the first developers to participate in the social-networking site’s pilot program put together in October.

“This is a great opportunity for the entire ecosystem of widget and application companies to plug into Friendster,” said David Jones, vice president of marketing at Friendster.

Friendster’s widget courting comes after the official launch of the Facebook Platform back in May. Facebook’s addictive, seemingly endless widget options have helped it replace MySpace as the social network to beat.