AFI BLOG: Media and Technology

MTVN Will Syndicate Clips Through AOL Video; Each Will Keep Revenue From Own Ads - paidContent.org

MTV Networks (NYSE: VIA) adds another major online outlet and AOL (NYSE: TWX) Video gets to increase its ad-supported library under the latest video syndication deal. AOL Video users will have access to a “vast library of clips” from Comedy Central, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, MTV2, AtomFilms and GameTrailers delivered through MTVN’s broadband player; shows include the usual suspects—Jon Stewart, et al. On the business side, MTVN will sell video advertising delivered through the player, while AOL retains all display ad inventory in co-branded areas.

AOL outsourced its download-to-sell operation to Amazon (NSDQ: AMZN) last month to focus on ad-supported streaming video and video search. The portal already has deals with Hulu, CBS (NYSE: CBS) and ABC, among others, so this should add some critical mass for the latest strategy shift.

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