AFI BLOG: Media and Technology

Hollywood Reporter

The Nielsen Co. and digital rights management company Digimarc Corp. are launching a new service that will monitor and manage media content across the Web.

The service, called Nielsen Digital Media Manager, will enable media companies to track their content throughout the Internet using digital watermarking and fingerprinting technology. In addition, it will allow content companies, peer-to-peer services, social networks and user generated content sites to manage and monetize online media streams.