AFI BLOG: Media and Technology

MySpace Gets Twice the Audience of Facebook - Advertising Age

At UBS Media Conference: Fox Interactive Media’s Michael Barrett

Despite the past six months’ obsession over all things Facebook, MySpace hasn’t ceded ground to its rival social network in terms of audience or advertising. And Fox Interactive Media Chief Revenue Officer Michael Barrett was on hand at the UBS Global Media & Communications to gently remind people of just that fact.

“There’s strong, continued loyalty and growth in MySpace,” he said, touting its unique visitors and their time spent on the site and page views. “In almost every instance, MySpace is two times greater than Facebook.” He also broke it down by age, noting that MySpace attracts about 9.5 million unique 12- to 17-year-olds and 24.5 million 18- to 34-year-olds a month, double Facebook’s totals in those demos.

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