AFI BLOG: Media and Technology

Numbers You Should Know: Beyond TV; YouTube Uploads; 5,000 ?s for GOP - New Tee Vee

We often plunge into research reports to pluck out everything from the boldest to the most most cautious estimates about the past, present, and future of online video. But sometimes numbers don’t come all nicely packaged and illustrated. Here’s some interesting stats we found packaged in context in articles from around the web today.

Silicon Alley Insider attended a power breakfast on the topic “Economics of the New Television Marketplace” and had some choice notes. Featured attendees were Google’s president of advertising Tim Armstrong, Digitas EVP and global media director Carl Fremont, NBC U chief digital officer George Kliavkoff, and Turner Entertainment president of ad sales and sports, David Levy.

Myers: “[W]ithin four years 40% of all video consumption [will] occur outside of the television set. That’s according to a poll of nearly 300 media execs by Myers and video tracking firm Teletrax.” (Silicon Alley Insider)

Kliavkoff: “‘As an industry we have to fix the mobile video distribution platform.’” The carriers, he said, are keeping 70% of the revenue for themselves and sharing only 9% with content creators. “‘We have to work with the carriers to fix that or we will have to go around them.’” (Silicon Alley Insider)