AFI BLOG: Media and Technology

Sunday New York Times

LAST century, General Motors assembly plants were a regular stop on the itineraries of presidential candidates. This election cycle, Google headquarters in Mountain View, Calif., has become a favorite destination.Hillary Rodham Clinton made the pilgrimage in February. Then came John McCain, Bill Richardson, John Edwards, Ron Paul, Mike Gravel and most recently, Barack Obama.

In terms of theatrical symbolism, the trip to Google is similar to the G.M. plant visit. In both cases, the visits gave the candidate the chance for a photo opportunity at the most technologically advanced edge of the economy, “signaling identification with the future,” said Kathleen Hall Jamieson, a professor at the University of Pennsylvania’s Annenberg School for Communication.

On a more mundane level, candidates in the pre-mass-media era were concerned with reaching as many prospective voters as possible in one place, and any large factory would do. At Google, the number of employees who can see the candidates in person is limited: the largest space at the Googleplex holds only a few hundred people.

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