AFI BLOG: Media and Technology

Backchannelmedia Announces $9.5 Million Seed Investment Round Completion - Back Channel Media

Backchannelmedia Inc., a Boston-based digital television ad serving and response capture company announced today that the company received an investment of $3 million this quarter. This brings to close a first round investment of nearly $10 million over the last two years.

Backchannelmedia’s patent pending technologies link the TV and Internet platforms leveraging existing technologies already deployed in a significant portion of American homes. The Backchannelmedia solution employs the TV remote control, which enables a consumer to ‘click through’ from TV and access deeper content and advertiser information from the consumer’s favorite Internet web sites. This convenient and intuitive consumer touch point bridges the gap between the TV and Internet worlds through the “tagging” or “bookmarking” of TV content. Once content is tagged, the relevant bookmarks are forwarded to a customized consumer portal on the Internet.

“Backchannelmedia’s unique technology will shape the future of TV advertising,” said Erwin Ephron, media guru, and author. “It links the TV viewer to the Internet and will redefine how ads are exposed to the consumer, and how buying decisions are made. Backchannelmedia and the digital transition will redefine the TV advertising platform.”