AFI BLOG: Media and Technology

Web Videos Stealing TV Viewers, and Marketers — NY Times

WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.

As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of consumers — not to mention marketers and media companies.

“Video has been liberated” from the TV set, Beth Comstock, president for integrated media at NBC Universal, said last week at a panel at the Ad:Tech conference in New York.

“If you’re in the video business,” she added, referring to companies like her employer, the NBC Universal division of General Electric, “it’s exciting to see where it’s going.”