AFI BLOG: Media and Technology

Microsoft (MSFT) Still Hallucinating About Online Ad Future? -Silicon Alley Rptr

Reuters reports that Microsoft (MSFT) division president Kevin Johnson added more detail to Microsoft’s online ad ambitions at a UBS conference yesterday. Specifically, he said that within 3-5 years, Microsoft’s goal is to become the No. 2 player in online advertising with a “10, 20, 30, 40″ plan:

10: Grow share of online pageviews from 6% now to 10%.
20: Boost share of minutes spent from 17% to 20%.
30: Grow share of search from 10% to 30% (dollars or queries? Not clear)
40: Grow share of advertising dollars from 6% to 40%

The first two goals are achievable. The second two are a pipe-dream–unless Microsoft buys Yahoo (YHOO)…