AFI BLOG: Media and Technology

Land Grab for Women Online - Advertising Age

Look out, iVillage. The women’s digital-entertainment market officially got more crowded this week with the arrival of two female-targeted community sites with established brands and broad reach on their side.

First up is MyLifetime.com, the new online destination for Lifetime. The women’s cable network is taking an ambitious stab at aggregating female entertainment online by partnering with the Glam Media network, along with RealArcade for games, Revolution Health for health content, About for how-to content and Hearst Digital for shared broadband-video and lifestyle channels.

Warner Bros. Television also is looking to expand its reach in the women’s-entertainment category online. It launched MomLogic.com today to serve moms advice, short-form video and ads from charter sponsor Unilever.